I’m Mary Gray.

I’ve spent the last decade helping organizations get clear about who they are so that they can win.

My work spans culture (how people experience an organization on the inside) and brand (how people experience an organization from the outside) because I believe the two are far more connected than most realize.

I’ve worked with dozens of organizations of every shape and size. Because, most of my work is under NDA, here’s just a flavor:

  • MLB Baseball teams and banks

  • Edtech platforms and defense contractors

  • Taco shop startups and industrial real estate owners

  • Global beverage brands and cancer centers

If you’re interested in working together, send me an email.

For more details on my experience, check out my LinkedIn.

People who light me up

  • Push the work! I’m at my best working with rigorous thinkers who have high standards. 

  • Give a damn. High stakes are my happy place. I love working with people who believe the work really really matters.

  • Build for the long haul. I respect people who know that shortcuts   are just deferred costs. They're in it to build something that lasts.

Projects that light me up

  • A lot of care, little clarity. Teams full of passionate people who can't quite get on the same page about who they are? That's my sweet spot.

  • The recognition gap. Doing incredible work, but not getting the attention or returns to match? That's a problem I love solving.

  • Opportunity to communicate through action. Every choice sends a signal — how you run a meeting, how you treat a lapsed customer, what you put on the wall. I love helping organizations communication with their actions.